Do these look the same to you?
Well, that’s the only conclusion I can draw after Apple’s latest round of lawsuits in Australia.
Apparently Apple doesn’t want Woolworths to use their new fresh food logo any more, as it infringes upon the Apple trademark. So that means re-branding all their stores, staff uniforms, trucks, advertisements, product labels and so on. Apple is pissed as Woolworths filed for a blanket trademark, which could in theory allows it to use its stylised ‘w’ on electrical goods and computers, putting them in competition with each other. Given that Woolworths has already followed their US and UK counterparts in offering mobile phone plans, MP3 download credit and phones, I guess Apple might be worried.
But really – is that what Apple’s legal department comes up with, after 14 months of deliberation? “Uh, your logo is a ripoff of ours.”
*snort*
In other news, Apple is also suing Poison Apple, a music festival promoter who’s trademark is a bitten apple atop crossed bones, and Foxtel, as their new pornography channel’s “Adults Only” logo is an apple with an arrow and devil’s tail.
What else will they come up with next? Banning the Granny Smith Festival? Commission on any fresh produce store that sells apples? The local fruit market manager is quaking in fear…
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